Are you a problem solver—or a product seller?

Group of engineers in a meeting discussing a technical diagram of a mechanical part displayed on a large screen in a laboratory or engineering workspace.

Product sellers try to match their product to the problems faced by prospective buyers.

But, they don’t understand the problems their buyers are experiencing.

This leads to a disconnect between marketing, sales, and buyers, dragging out sales cycles and resulting in lost opportunities.

They don’t understand how buyers evaluate potential solutions, based on their problem-centric lens.

This leads to the inability to meet buyers where they are, when they’re ready, with the information at the time and in the way to help buyers make decisions.

They don’t understand which prospects to focus on who have a unique, defined need which connects with their product.

This leads to the inability to differentiate themselves in the market and communicate their value to buyers, losing opportunities to competitors.

Problem solvers approach buyers and the market differently.

Problem solvers think differently about what they’re selling. They focus on the buyer, defining:

  • The buyer’s problems and the uniqueness of their individual situation

  • How other companies attempt to fill buyers’ needs with their products

  • The suitability of their product as solution to the buyer’s problem and related to their competitors in the market

Then, problem solvers define where they have the strongest correlation between the buyer problems and their product.

This gives problem solvers:

  • Credibility with buyers

  • Clarity in messaging

  • Differentiation in the market


And, by approaching buyers with a problem-first mentality, sellers can establish trust and goodwill, focusing on what the buyer needs—rather than just what they can sell them.

We specialize in these problem domains

From manufacturing and industrial engineering to healthcare, energy, and technology, we focus on these core areas which limit sales, reduce efficacy, and drive up costs.

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Diminishing Sales Traction

You’ve invested in people, in process, and in products, but your sales cycles keep slowing down and closing a deal costs more every day. We help you figure out your blockers to sales velocity through our problem-centric approach.

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Reduced Buyer Visibility & Understanding

If you’re basing your decisions on Voice of Customer research conducted 1+ year ago, you’re missing critical insights—and what you think you know could be filled with bias, removing what marketing and sales teams don’t want to tell you. We have a different way that gets you up-to-date buyer understanding.

Young man sitting at a conference table, engaged in conversation with a standing person, with others in the background in a modern office setting.

Limited Process Adoption

The money you spent for your internal and external customers to adopt a solution you believed would make you more effective, efficient, and profitable is a sunk cost. We show you how to profit from your sunk costs.

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Lack of Sales Enablement Profitability

Sales Enablement can lighten the burden on sales, helping them adopt new ways of thinking and working. But when sales sees them as a barrier to closing deals, then enablement struggles to achieve any of their goals. We bridge the gap between those who sell and those who help others sell, giving you the sales lift you’re looking for.

A man in glasses and a suit standing in an elevator, holding several binders and folders, looking serious. Behind him, four other people appear to be whispering or gossiping, with nervous or mischievous expressions.

Failed Product Launches

A “build it and they will come” methodology to product launches is a surefire way to lose marketshare. To launch your products successfully (with people buying, adopting, and using your products), you need the research, strategy, and unbiased expertise we provide.

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Limited Access to Credible & Affordable Insight

Credible insights can be pricey but are often outdated and not contextual to your employee and customer needs. We make it easy and affordable for the people closest to your customer to be well-informed and operating at their highest potential.

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Our Evolution

Innovations Domain

We’ve spent the past decade solving problems for a variety of innovators, change makers, and problem solvers.

Now, we’re growing, expanding, and on a journey to help more companies solve more problems, leveraging technology and new ways of thinking and working. We still operate under the same tenet of success is shared—when you win, we win, but we’re doing it in a broader, more scalable way.

Vivigent

As part of the Innovations Domain family, Vivigent leverages all the strategy of Innovations Domain and applies it to a new way of working—delivering problem-centric approaches in a real-time, when-you-need-it model, as an secure, on-premise appliance.

We call it a coworker, but this coworker won’t compete for your next promotion or chew loudly when you most need to concentrate.

Innovations Orbit

At Innovations Domain, we’re thinking about your long-term success and how we can best support you.

So, we’re expanding our reach by bringing in our network of trusted experts as our innovation partners, providing broader, stronger problem solving experience to meet your needs.

Global Disrupters

Innovations Domain is launching a global network of forward-thinking executives and companies who are committed to changing the game in their respective markets and organizations.

Global Disrupters create new industries, new markets, new categories of innovation—they lead the conversion of their businesses from product-selling to problem-solving.

Our team, combined with our network of domain-specific problem solvers, gives you the industry and problem-specific knowledge you need and the collaborative partners you’ve been looking for.

What People Are Saying

“I’ve worked with Judy Mod at Innovations Domain for many years, and her expertise in problem solving is truly unmatched. She completely changed how I think about business, shifting my perspective from leading with products to understanding how companies actually identify and solve problems. Judy’s insights have had a lasting impact on how we approach marketing, sales, and growth.”

— Shawn Elledge, CEO, Sales Lead Automation

“I would confidently recommend Judy Mod and Innovations Domain to anyone looking for reliable, cutting-edge solutions and a partner who truly understands how to drive meaningful progress.”

— Ray Dusseault, Strategic Account Director, Kasm Technologies

“I have known and worked with Judy Mod at Innovations Domain for several years now.  Her strategy to focus on the Power of the Problem is spot on and I have incorporated it in my sales and marketing strategies.  She is forthright but easy to communicate with and just a gem to work with.  I think many companies could benefit from her strategy and approach.”

— David Bird, CEO, Nano Carbon Solutions